By Sarah Bull
With the Olympics less than a week away, the competitive spirit is everywhere.
And that fact was more than obvious as the TOWIE stars congregated in an Essex park yesterday to film an Olympic-themed party.
It seemed that the show's new favourite couple, Gemma Collins and James 'Arg' Argent were aiming for a gold medal in kissing, judging by their very amorous displays.
Going for gold! James 'Arg' Argent and Gemma Collins put on a very passionate display as they filmed an Olympics party for TOWIE yesterday
Steady on! Arg looked delighted by the attention he was receiving from his girlfriend, and put his hand on her derriere as she climbed on top of him to improve her angle of kissing
The pair, whose relationship has been going from strength to strength over the past few months, struggled to keep their affection in check as they kissed and cuddled in front of their TOWIE castmates.
Gemma, who was wearing a printed dress for the occasion, even climbed on top of her boyfriend at one point to get a better angle to kiss him.
And Arg certainly didn't mind the attention from Gemma, grinning with delight as he got to grips with his curvy girl.
Cuddling up: Gemma and Arg's relationship has gone from strength to strength over the past few months
My turn! Then it was Arg's turn to climb on top of his girlfriend at the party
But as much as Gemma and Arg were going for gold with their PDAs, they had some stiff competition from Sam Faiers and Joey Essex.
Clearly keen to show that they are as much in love as Gemma and Arg, Sam and Joey put on an equally passionate display.
Sam, who looked cute in a white tennis skirt and pink zip-up jacket, was seen sitting astride her boyfriend, showering him with kisses.
Careful! Gemma revealed more than she bargained for as she sat up following her passionate session with Arg
That's better: Gemma was quick to readjust her dress as she realised her faux pas
And Joey certainly didn't appear to mind, giving as good as he got as he kept a tight grip on his blonde girlfriend.
Jessica Wright and Ricky Rayment also cuddled up during the filming of the Olympics party, although their less than passionate PDAs made them appear as though they were simply going for bronze rather than aiming any higher.
The couple cuddled up in the hay bales in a scene which appeared to have come straight from the pages of a romantic novel.
TOWIE's new favourite couple: Gemma wore a printed dress and flip flops for the party, while Arg dressed down in shorts and a hooded jacket
Put a lid on it! As the rest of their castmates enjoyed a casual chat, Arg and Gemma appeared more interested in kissing
Keeping a tight grip on his girl: Arg was seen holding onto Gemma as the pair enjoyed another kiss earlier in the day
While Jessica and Ricky are clearly very much in love, the pretty brunette singer said she is keen to keep her relationship private as much as possible.
She said in a recent interview: 'We’re not interested in being the show’s biggest love story. We want to keep parts of our relationship private.
'We’re not the new Mark and Lauren. The "Mark and Lauren" thing is boring.'
A sure contender for the silver! But Gemma and Arg had competition in the PDA stakes from Sam Faiers and Joey Essex
Not even coming up for air: Sam and Joey looked very much in love as they cuddled in front of the cameras
As well as Gemma and Arg, Sam and Joey and Jessica and Ricky, other couples on the new series of TOWIE include Lydia Bright and Tom Kilbey and Lucy Mecklenburgh and Mario Falcone.
Last night saw the premiere of season 6 of the hit ITV2 show, with things kicking off with a bang as an almighty argument broke out between Sam and Joey and Mario and Lucy.
While Sam accused Mario of cheating on Lucy, Mario then accused Sam of cheating on Joey during a trip to Las Vegas.
Hankypanky in the hay bales: Jessica Wright and Ricky Rayment were also seen looking affectionate in front of the cameras
Still in the honeymoon stage: Lydia Bright and Tom Kilbey also cuddled up as they made the most of the warm weather at the party