By Ann Pride and Nadia Mendoza
Despite proclaiming it is her entrepreneurial skills or Kris Jenner's elite managing talents that catapulted her to fame, it is in fact Kim Kardashian's curves that placed in household name territory.
And the reality star showed off her infamous silhouette in a plunging red blouse this afternoon.
Kim was seen exiting a chauffeur-driven car in New York, pairing the low-cut top - complete with an attached belt to accentuate her trim waist - with fitted beige trousers and matching nude heels.
The curves that made her famous: Kim Kardashian wears swooping neckline as she heads out in New York
Her trademark slick locks hung loosely around her shoulders, with Kim even giving them a flick so that photographers could get a better snapshot of her as she stepped out of the vehicle.
Immaculate as ever, Kim executed the look with red nail polish and a full face of make-up.
Loyally pushing her television show to fans, she tweeted: 'East Coast...whose ready for Keeping Up With the Kardashian's tonight? Starts soon!!!!'
Checking they're still there: Kim looks down at the cleavage as she shows off her figure in plunging red shirt
Flick for the camera: Kim places her hair behind her back so photographers can get a good shot
She also showed support for younger half-sister Kendall, writing: 'Fun dinner with @KendallJenner & @KrisJenner! Feel like such a proud sis seeing kenny model in NY!'
Aspiring catwalk queen Kendall looked cute as a button keeping it casual in calf-cropped white tracksuit trousers and a neutral hue top tied at the waist to show off her flat stomach.
Kim, 31, looked a little more serious compared to last night's shenanigans, when she was pictured laughing and joking on the arm of her chart-topper boyfriend Kanye West.
Keeping it casual: Kendall Jenner and mother Kris dined with Kim in the Big Apple
Mum, you're so embarrassing: Kendall looked more interested in her phone than in talking to Kris
Kim squealed with laughter as Kanye escorted her to the Tony-winning Broadway musical Book of Mormon.
She ccentuated her voluptuous behind in a black velvet dress complete with a peplum - a short overskirt that drew the eye to her waist.
It may be the height of fashion but this season's peplum style is notoriously difficult to wear.
Turning over a new leaf: Cultured Kim Kardashian covered her curves in a demure black dress to take in a Broadway show on Saturday night with Kanye West
But that didn't put off the famously curvy Kim.
The demure knee-length dress, paired with two-toned stiletto heels, gave her a sophisticated air.
The brunette starlet completed the look with a gold bracelet on each arm.
Protected: A bodyguard kept close watch over Kim and Kanye as they joined the crowds in the theatre
Before heading out for the night, Kim took to Twitter to let her fans know she was back in the Big Apple.
She tweeted: 'Feels so good to be back in NYC! Fun spa day with @lorenridinger & @amberridinger! Now off to a date w my babyboo lol.'
While Kim dressed up for the night, Kanye kept things casual in white jeans, matching jacket and sweater white trainers.
Leaving so soon? A Twitter user said Kim and Kanye exited the show before it was over
Let's go: Kanye escorts Kim to a waiting carLet's go: Kanye escorts Kim to a waiting car
One of the girls: Kim tweeted this picture of herself with two friends with the caption 'Yacht life with @lorenridinger @amberridinger'
The Hollywood duo held hands as they walked into the Eugene O’Neill Theatre flanked by security.
The crowds inside the popular show took to Twitter to dish on the pair's arrival.
'Haha Kim Kardashian and Kanye West are here,' one audience member wrote adding, 'Looks like I picked the right day to see Book of Mormon again.'
Bragging rights: Kim reminded her fans that she has lots of celebrity friends by tweeting pictures of herself with Jennifer Lopez, Fergie and LaLa Vasquez
Fancy meeting you here: Kim wrote on Twitter that she bumped into her good friend Jonathan Cheban while walking the streets of New York
Another revealed the lovebirds failed to stick around for the entire show.
'At The Book of Mormon, Kim Kardashian and Kanye came in late and already left #WhereAreYouYeezy?' the person tweeted.
The Book of Mormon is a religious satire musical with a book, lyrics, and music by Trey Parker and Matt Stone, creators the animated comedy South Park, along with musician Robert Lopez.
Cruising in denim: Kanye was seen holding a DVD of crime documentary The Interrupters in New York today
Chance encounter: Kanye and Jonathan smile and shake hands