By Daily Mail Reporter
He launched a bitter tirade of words against X Factor winner James Arthur last week.
But now it seems that 2010 winner Matt Cardle is getting a taste of his own medicine as the Impossible singer has bit back in a thinly disguised Twitter rant.
After maintaining that he was more successful than James seeing as he had sold two million records, Matt has had to face the former pub singer's wrath:
'2 million returned and now live in the bargain bin at asda give it up the tunes are brutal.. the desperation for press is embarrassing,' he wrote on Twitter on Friday, alluding to Matt's claim.
Clearly unimpressed with this dig, Matt wrote: 'It's very very cosy in the bubble.... It really is.'
Out to prove that he was going to be more successful than his predecessor, James went on to say to his followers:
'Platinum single baby! Not a bad start :) thanks to all who bought it now make sure the hillsbrough tune is number 1!! #LOVE.'
And hitting back at Matt's last tweet, he wrote:
'Jealousy is a weak emotion.. Learnt that in the real world where I lived for quite some time..'
James' Twitter fury came a few days after Matt's interview with The Daily Mirror.
'I said, 'Look, James, you're very talented but you haven't sold two million records yet, which I have,' he said.
'You haven't had two top ten albums yet, which I've had. Don't start mouthing off before you've even really left the show,' he added.
Matt, 29, added that James was lying if he said he hadn't compromised himself for the show and added his 'creative input comments' had rubbished the reputation of the X Factor.
The singer may have been feeling hurt after James claimed that he'd be striking out on his own creatively after his win, unlike some of the previous male winners:
'The blokes that have won before have had a niche, they haven't sold records because they haven't made great albums. That's the bottom line,' he said after winning the show.
When We Collide, Matt's winning single went straight to the number 1 spot on Christmas selling 439,000 copies, while James' single Impossible sold 490,000 copies in the first week alone.
James said recently about his album: 'I want to be going into a studio thinking I need to put the best possible twelve tracks or whatever it is out there because I haven’t worked this hard to have my first album flop.
'My album is going to be quite diverse. It’ll have hip hop influences, it’ll have rock influences, it’ll all be self-penned and the collaborations on it will be good ones I think.'
He even plans to crack America, while Matt's new album The Fire has debuted at number 8 in the UK charts.
VIDEO James vs Arthur in their X Factor final performances...